Marketing Services

Market & buyer audit

We start by mapping your actual buyers — their roles, their pain hierarchy, how they discover and evaluate solutions, and what moves them to act. We layer in competitive context and current market dynamics specific to your category.

ICP definition & segmentation

We define your ideal customer profile with precision — company attributes, stakeholder map, trigger events, and firmographic signals that separate high-fit from low-fit accounts.

Channel & program strategy

Based on your ICP, stage, and resources, we identify the highest-leverage channels and programs — and build a prioritized plan that sequences them for maximum impact.

Metrics & measurement framework

We define the KPIs that matter — pipeline contribution, CAC, MQL-to-opportunity rates — and build the reporting structure to track them from day one.

Buyer pain mapping

We conduct structured discovery to understand the problems your buyers actually feel — the language they use, the urgency they assign, and the status quo they're most likely to move away from.

Competitive positioning

We map your competitive landscape and identify the white space where your differentiation is both genuine and defensible. No claims that competitors can make just as easily.

Messaging architecture

We build a tiered messaging framework — from core value proposition to persona-specific narratives to product-level proof points — that scales across all your content and channels.

Validation & refinement

We pressure-test the messaging with internal stakeholders and, where possible, through market feedback — iterating until the story lands consistently.

Target account selection

We build your tiered target account list — Tier 1 (highest-fit, highest-value), Tier 2 (strong fit, scalable engagement), Tier 3 (broad awareness) — using firmographic, technographic, and intent data.

Account intelligence & mapping

For Tier 1 accounts, we map the buying committee — identifying economic buyers, technical evaluators, champions, and blockers — and build account-specific engagement plans.

Multi-channel program design

We design coordinated plays across paid, content, outbound, events, and direct outreach — each calibrated to account tier and stakeholder role.

Sales & marketing synchronization

ABM only works when sales and marketing are moving in lockstep. We build the handoff process, shared metrics, and account review cadence that keeps both teams aligned.

Demand capture vs. demand creation

We start by mapping your buyer's journey to understand where buyers are in their decision process — and build programs that capture existing demand while creating awareness among buyers who haven't started looking yet.

Inbound program design

We build the SEO strategy, content program, and nurture architecture that attracts qualified buyers, converts them to known leads, and moves them toward a sales conversation.

Outbound sequence & cadence

We design outbound sequences — email, LinkedIn, phone — that are researched, persona-specific, and grounded in real business pain rather than generic pitches.

Lead management & handoff

We define the qualification criteria, scoring model, and handoff process that ensures the right leads reach sales at the right time — not too early, not too late.

Platform & audience strategy

We identify where your buyers are most active and define the content approach for each platform — LinkedIn for brand and thought leadership, others where relevant to your specific ICP.

Content calendar & themes

We build a content framework with monthly themes, content types, and posting cadence — aligned to your positioning and tied to your broader marketing calendar.

Executive & founder voice

The most effective social content in B2B comes from people, not logos. We help your founders and executives develop their personal presence and content voice.

Engagement & community

We define the engagement strategy — how you respond, participate in conversations, and build relationships with the accounts and influencers that matter most.

Content strategy & audit

We map your existing content against your buyer journey and ICP — identifying gaps, opportunities, and assets worth refreshing versus building from scratch.

Editorial framework & calendar

We build a content calendar with defined themes, formats, and distribution channels — ensuring every piece of content has a clear purpose and a clear home in your GTM motion.

Content creation

We write and develop content across formats — blog posts, white papers, case studies, website copy, email sequences, social content, and sales enablement materials — in the voice of your brand and the language of your buyers.

Distribution & amplification

Great content with no distribution is wasted effort. We build the distribution plan that gets your content in front of the right audiences — through owned, earned, and paid channels.